Brand Kit

Official Paragon brand assets for media, partners, and community use.

The Paragon logo should be used in its primary form whenever possible. Maintain clear space around the logo equal to the height of the "P" mark.

Download formats:

  • SVG (vector)

  • PNG (transparent background)

  • PNG (dark background)

  • PNG (light background)

Logo Variations

Variation
Use Case

Full logo

Primary usage, marketing materials

Logomark only

App icons, favicons, small spaces

Wordmark only

Text-heavy contexts

Colors

Core Gradient

The primary brand uses a teal-to-dark-blue gradient:

Color
Hex
Position

Teal

#99E0C6

Start

Blue

#2D607F

Middle

Dark Navy

#0A1727

End

Accent Colors

Color
Hex
Usage

Orange

#C19120

Accent, highlights

Green

#2D7F32

Success states

Grey

#7B7B7B

Secondary text

Dark Grey

#2B2B2B

Backgrounds

Light Grey

#D8D8D8

Borders, dividers

Typography

Brand Font

Alliance No. 2 — Primary brand font for marketing and headlines

Documentation

GitBook default fonts are used for documentation to ensure readability and accessibility.

Usage Guidelines

Do

  • Use official logo files (don't recreate)

  • Maintain minimum clear space

  • Use approved color combinations

  • Keep logo proportions intact

Don't

  • Stretch or distort the logo

  • Apply effects (shadows, gradients, outlines)

  • Place logo on busy backgrounds

  • Use unapproved colors

  • Rotate or flip the logo

Download Assets

Full brand kit available at:

Contact

For brand usage questions or partnership materials:

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