Brand Kit

Official Paragon brand assets for media, partners, and community use.

Logo

Primary Logo

The Paragon logo should be used in its primary form whenever possible. Maintain clear space around the logo equal to the height of the "P" mark.

Download formats:

• SVG (vector)

• PNG (transparent background)

• PNG (dark background)

• PNG (light background)

Logo Variations

Variation	Use Case
Full logo	Primary usage, marketing materials
Logomark only	App icons, favicons, small spaces
Wordmark only	Text-heavy contexts

Colors

Core Gradient

The primary brand uses a teal-to-dark-blue gradient:

Color	Hex	Position
Teal	#99E0C6	Start
Blue	#2D607F	Middle
Dark Navy	#0A1727	End

Accent Colors

Color	Hex	Usage
Orange	#C19120	Accent, highlights
Green	#2D7F32	Success states
Grey	#7B7B7B	Secondary text
Dark Grey	#2B2B2B	Backgrounds
Light Grey	#D8D8D8	Borders, dividers

Typography

Brand Font

Alliance No. 2 — Primary brand font for marketing and headlines

Documentation

GitBook default fonts are used for documentation to ensure readability and accessibility.

Usage Guidelines

Do

• Use official logo files (don't recreate)

• Maintain minimum clear space

• Use approved color combinations

• Keep logo proportions intact

Don't

• Stretch or distort the logo

• Apply effects (shadows, gradients, outlines)

• Place logo on busy backgrounds

• Use unapproved colors

• Rotate or flip the logo

Download Assets

Full brand kit available at:

• Brand Assets Folder

• Request high-resolution files via Discord

Contact

For brand usage questions or partnership materials:

• Discord: Join Server

• Twitter: @ParagonPerps